Sony bị批评too silent on 《星鸣特攻》：lack of confidence from the start?

Foreign media slams Sony for being too silent on 《星鸣特攻》

Sony’s 5v5 hero shooter game 《星鸣特攻》, which was developed with a massive investment of 8 years and a large sum of money, will be shut down on September 6, 2024, due to its poor performance. Foreign media tech4gamers recently published an article criticizing Sony and developer Firewalk for being too silent on the game, implying that they “never had confidence” in it from the start.

Last tweet on August 26, too silent on the game

tech4gamers pointed out that the last tweet from 《星鸣特攻》’s Twitter account was on August 26, just three days after its release on August 23. Meanwhile, the official PlayStation Twitter account was busy promoting other games, such as 《宇宙机器人》. Moreover, there were no promotional tweets about 《星鸣特攻》, making it seem like no one was interested in the game.

Why did 《星鸣特攻》 fail?

tech4gamers also analyzed the reasons behind 《星鸣特攻》’s failure. They believed that the game’s business model, as a paid service game priced at $40, was doomed to fail in the current free-to-play market. If Firewalk Studio had taken the time to understand the hero shooter market, the game’s performance might have been better. Unfortunately, some developers chose to blame players for not being talented enough, which was a huge mistake.

Lessons to be learned from the failure

The failure of 《星鸣特攻》 serves as a reminder for game developers to understand the market trends and player needs. Games like 《星鸣特攻》 require ongoing support and engagement with the player community, especially in the competitive hero shooter genre. If Sony and Firewalk had been more proactive in promoting and supporting the game, the outcome might have been different.